The power of the green screen

23 June 2020
  • Design
  • Framing
  • Motion
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Unsurprisingly, a green screen is literally a big screen in the colour green. Big filmmakers use this a lot for special effects and to simulate various surroundings. But how does it work and how can you use this in your video marketing? 

What is a green screen?

A green screen is a visual effects technique where 2 video’s are layered together. For instance: have you ever wanted to walk between giraffes and elephants in Africa, but it just wasn’t within your reach? We feel your pain. But no need to worry! With the use of a green screen, you can walk wherever you want, heck even on the moon.

“Working on a green screen set, yeah, it’s almost like reading from a novel, taking those black words and creating a world around you.”

Caterina Scorsone – Actress

Just stand in front of a green screen, let us film you while you walk a little and pet you imaginary giraffe. Then a little bit of magic comes in: we’ll look for the perfect giraffe stockvideo and place that over the video of you walking. With chroma-key, we fully delete the colour green in your video, which makes place for the giraffes! Et voilà, you’re now finally walking with your beloved giraffes.

Why green?

Green is the perfect colour for this, as it doesn’t match any hair- or skin colour, which means not a single part or hair of the actor will be filtered out. So make sure you’re not wearing anything green when being filmed in front of a green screen.

Sometimes even green props are used, such as a table to make an object float, or green suits to let the actors head drift around magically (yes, the Harry Potter films are exactly example I had in mind).


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