Whether you’ve been using video marketing for decades or you’ve just stepped onto the scene, a reliable road map that outlines what it’s all for, where you’re heading, and how you measure your success, is essential.
We love working out road maps, so we’ve created a little guide to help you with yours:
- Define your goals
For example brand awareness, engagement, increase sales, demand conversion
- Set a strategy
For example, what story do you want to tell? What should your audience learn from your videos? Do you want to sell, engage, or perhaps inspire people?
- Who is your target audience?
Who are those people, are they your employees, customers or your soon-to-be customers?
- What kind of video do you want to make?
Think of the tone of voice and what kind of actor you’ll need to tell your story credibly and effectively. Whether your video will be used internally or outsourced plays a role in this as well.
- Where will you post your brand new video?
For example, YouTube, LinkedIn, or other social media channels, inbound marketing campaigns, outbound email marketing campaigns, pages on your website like a blog, or your own sales reps.